Meet the founder

Mathilde Alloin is the Founder, CEO, and Creative Director of Loin Paris and THE WOMAN PROJECT community.

She spends two years in Senegal between the ages of 2 and 4 and returns to Brittany where she will grow up until her 8th birthday when her parents decide to move to
Paris for their children’s studies.

She studies at the Collège privé Catholique Stanislas, where she receives a strict and traditional education. She then attends the Lycée public Montaigne where she discovers new ways of thinking. Intrigued by fashion, she decides, after graduating with honours from the Economic and Social Baccalaureate, to join the ESMOD school in Paris, where she will blossom fully by studying lingerie in her final year.

  • Early steps

    There she discovers a way to express her interest in intimacy, psychology, the body, and women. She creates a collection that is taken up by several brands and becomes the assistant of Valérie Delafosse, founder of Princesse Tam-Tam and later Artistic Director of ERES. She stays by Valérie’s side for two years, while pursuing a Bachelor’s degree in Management of Innovation in Fashion
    Companies at the Conservatoire National des Arts et Métiers, and a Master’s degree in Fashion Design Management at the London College of Fashion. During this Master’s degree, she collaborates notably with a charity, the Orchid Project, and creates a line of underwear to militate against female genital mutilation.

  • Entrepreneurial experience

    She returns to Paris and learns about the sales experience during a summer spent at Bon Marché in the lingerie department.

    Her first entrepreneurial experience follows by founding a start-up specialized in new technologies, which she leaves in 2019 to create SKINSWEAR.

    THE WOMAN PROJECT is born during the confinement in March 2020 when she participates in the creation of a support group, G BESOIN 2, and detects the urgency to create social links between women through social networks.